“胖改”中原突围记：郑州试验田，育出永辉全国转型样本

Core Insights - The article highlights the transformation of Yonghui Supermarket in Zhengzhou, which adopted the "Fat Donglai model" and achieved significant sales growth, with the first-day sales reaching 1.88 million yuan, 13.9 times higher than before the transformation [1][8][10] - Zhengzhou has been identified as a strategic location for this transformation due to its large population and economic potential, making it a key area for Yonghui's expansion [3][4][7] Group 1: Transformation Details - The transformation began in June 2023, with the Zhengzhou store undergoing a 19-day renovation, leading to a remarkable sales increase [8][10] - The store reduced 81.3% of its original product offerings, aligning 90% of its new product structure with that of Fat Donglai, introducing popular items to attract customers [10][12] - Employee welfare improvements included raising base salaries from 2,500 yuan to 4,500 yuan and providing additional benefits, enhancing employee satisfaction and service quality [10][12] Group 2: Market Performance - Zhengzhou's retail sales reached 588.46 billion yuan in 2024, with a year-on-year growth of 4.7%, positioning it as the second-largest consumer city among central provincial capitals [4] - From January to May 2024, retail sales totaled 276.3 billion yuan, with May alone seeing an 8.7% increase year-on-year [4] - The store's average daily customer flow remains stable at approximately 8,000 to 10,000, indicating sustained interest post-transformation [12] Group 3: Expansion and Future Plans - The transformation model is being replicated across over 100 stores nationwide, with significant increases in customer traffic and sales reported [13][17] - Yonghui plans to expand the "Fat Donglai model" to 178 stores by August 2024, covering 66 cities, with a long-term goal of transforming 300 stores by early 2026 [17] - The company is also focusing on training core store managers to enhance operational capabilities, ensuring the successful implementation of the transformation model [15][17]