Core Insights - The auction of Sunshine City's headquarters building, "Binhai International Plaza No. 1," ended in failure, marking the third consecutive time it has been put up for auction without any bids [1][3] - The initial auction price was set at 1.457 billion yuan, which is significantly lower than previous attempts, indicating a drastic decline in interest and value [1][3] - The building, originally a symbol of Sunshine City's growth, has seen its value drop from 2.1 billion yuan in January 2024 to 1.481 billion yuan in July 2024, reflecting a 30% decrease [3] Company Overview - Sunshine City Group, a major player in the real estate sector, relocated its headquarters to Shanghai in 2012 and has since expanded its operations across the country [2] - The company achieved significant milestones, including entering the Fortune Global 500 list in 2017 with annual revenue of 23.67 billion USD [2] - The building has a total land area of 18,600 square meters and a construction area of 47,700 square meters, with a current price per square meter dropping to 30,500 yuan [1][3] Auction Details - The auction was managed by Huatai Securities (Shanghai) Asset Management Co., Ltd., with the property linked to debts totaling 933 million yuan [1] - The building has been listed for auction three times, with the first auction in January 2024 starting at 2.1 billion yuan, followed by a second auction in February 2024 at 1.981 billion yuan [3] - Despite the significant price reduction, the latest auction on July 11, 2024, received no bids, indicating a lack of market interest [1][3]
阳光城总部大厦“三拍三流”,单价已降至3万/平方米
Di Yi Cai Jing Zi Xun·2025-07-12 11:48