WINNOVATION(SZ:000620) Zheng Quan Shi Bao Wang·2025-07-12 14:46Core Viewpoint - The "Ganshou" Jiangxi Provincial City Football Super League, sponsored by Yingxin Development, aims to promote grassroots football, enhance cultural tourism integration, and stimulate local economic growth through a high-level social football event [2][3]. Group 1: Event Overview - The "Ganshou" league was officially launched on July 12 at Nanchang Bayi Stadium, attracting fans from various cities in Jiangxi [2]. - The league features a total of 66 matches over 110 days, with games primarily scheduled on weekends to facilitate attendance and tourism [2]. Group 2: Structural Reforms - The league adopts a "government-led + local collaboration + association operation" model, with joint hosting by the provincial sports bureau and local governments [3]. - Teams are organized by city rather than clubs, with all players being amateur, averaging 23 years old, and 60% being students, reflecting the event's community-oriented nature [3]. Group 3: Cultural and Economic Integration - The league emphasizes city pride with the slogan "In the name of the ball, for the city," aiming to foster a sense of belonging among players and fans [3]. - Initiatives include integrating match tickets with local cultural tourism passes, showcasing local culture during halftime, and establishing a "Ganshou Night Market" to promote related industries [3]. Group 4: Corporate Involvement - Yingxin Development, as the title sponsor, has a history of supporting sports events and aims to enhance the integration of cultural tourism and sports [3][4]. - The company plans to leverage its strengths in "real estate + cultural tourism + technology" to further develop the "cultural tourism + sports" collaboration [4].