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Core Viewpoint - Chery Automobile's chairman, Yin Tongyue, emphasizes a shift away from aggressive price competition towards prioritizing quality and brand innovation as the company prepares for its IPO [1][20]. Group 1: Company Strategy - Chery has decided to stop pursuing sales rankings and instead focus on quality over quantity, urging peers to prioritize brand and innovation [1][20]. - The company is currently in a critical phase for its IPO, with significant structural adjustments being made to enhance brand and technological capabilities [3][12]. - A new domestic business group has been established to manage Chery's brand matrix more efficiently, with four departments focusing on different product lines [4][5]. Group 2: Management Changes - Yin Tongyue has appointed Li Xueyong, a long-time employee with extensive marketing experience, to lead the new business group [7][9]. - Li Xueyong is noted for his active engagement in social media and marketing, which may have contributed to his promotion [10][11]. Group 3: Financial Performance - Chery's revenue exceeded 180 billion yuan in the first nine months of 2024, marking a 67.7% year-on-year increase, with a profit of 11.3 billion yuan [12][13]. - The company aims to surpass 250 billion yuan in revenue for 2024, building on a total revenue of 480 billion yuan for the previous year [13]. Group 4: Market Dynamics - Chery's vehicle deliveries reached 1.26 million units in the first half of 2024, a 14.5% increase, although export growth has slowed to 3.3% [21][22]. - The company's gross margin improved to 15.9% due to increased export sales, but has since declined to 14.7% as competition in overseas markets intensifies [24][25]. Group 5: Innovation and Technology - Chery has integrated its subsidiaries into a new "Intelligent Center" to enhance its capabilities in smart driving technology [15][19]. - The company is open to collaborations with external partners for smart driving solutions, indicating a flexible approach to innovation [19].