把咖啡倒进-86℃冰杯，上海神奇小店爆火，引发全国跟风

Core Insights - The article highlights the rising popularity of the "-86℃ Dirty" coffee in Shanghai, which has quickly become a sensation, attracting long queues of customers even in extreme heat [2][4][6] - The unique selling proposition of this coffee lies in its innovative preparation method, utilizing ultra-low temperature glass cups that create a visually appealing frosty effect, appealing to younger consumers seeking novel experiences [8][10][19] Summary by Sections Product Overview - The "-86℃ Dirty" coffee is served in specially frozen glass cups, creating a unique sensory experience with a layer of froth formed upon contact with the hot coffee [4][6] - The drink is priced at 26 yuan, and customers are encouraged to consume it quickly for the best experience [6] Market Response - The coffee shop has quickly risen to the top of popular coffee rankings in Shanghai, with reports of sold-out products and high customer demand [2][4] - Other cities like Chengdu and Nanjing are beginning to adopt similar offerings, indicating a trend towards ultra-low temperature coffee across the country [8][10] Industry Trends - The success of the "-86℃ Dirty" coffee is attributed to its originality and the novelty it brings to traditional coffee consumption, appealing to the desire for unique and personalized drinks among consumers [8][19] - The trend of ultra-low temperature coffee is seen as a potential game-changer for independent coffee shops, providing a competitive edge against larger chains [19] Challenges - The high cost of specialized freezing equipment and the need for custom low-temperature glassware present significant barriers to entry for many coffee shops [19] - Standardization of the product remains a challenge, as not all establishments can guarantee the claimed temperatures, which may affect consumer trust [19]