Amazon(US:AMZN) Huan Qiu Wang·2025-07-13 03:11Group 1 - Amazon's recent Prime Day event achieved record sales, with total sales expected to reach $23.8 billion, a 28.4% increase compared to the previous year [1][3] - The event was extended to four days, from July 8 to July 11, which is unprecedented compared to previous years that lasted only 1-2 days [1][3] - The extension of the sales period is a strategic response to the impact of U.S. government tariff policies, which have increased the cost of imported goods and suppressed consumer purchasing power [3] Group 2 - Essential back-to-school items, such as discounted clothing, electronics, and school supplies, drove significant sales during the event, indicating strong demand from parents and students [3] - The strong sales growth reflects the resilience of American consumers amid high inflation and tariff pressures, showcasing the necessity for retailers to adopt flexible strategies to mitigate policy risks [3] - Amazon's four-day event may serve as a critical reference for future retail strategies in response to long-term tariff impacts [3]