“卷”时代品牌创新路：与消费者共鸣，共探增长新机遇

Core Insights - The "2025 High-Quality Consumption Brand TOP100 Innovation Ecosystem Conference" held in Shanghai focused on enhancing the quality of consumption brands in China [1] - The conference highlighted four major trends in high-quality consumption brands: increased health awareness driving wellness and sports consumption, AI technology upgrading products and services, novel experiences igniting consumer enthusiasm, and emotional value unlocking new consumption scenarios [1] Industry Trends - The report released at the conference indicates that health consciousness is a significant driver for the rise of wellness and sports consumption [1] - AI technology is playing a crucial role in the enhancement of products and services within the consumption market [1] - The experience economy is gaining traction, with immersive consumption and cultural tourism becoming new growth areas [1] Expert Insights - Economist Teng Tai emphasized the need to shift from a focus on investment and production to a greater emphasis on consumption to stimulate demand [3] - Teng Tai suggested that new products, services, and consumption scenarios can create new consumer demand, which entrepreneurs should actively pursue [3] - Xu Ruyi from Mintel discussed the importance of emotional connections between brands and consumers, highlighting that the concept of "childlike fun" resonates across all age groups [3] Digital Transformation - Panelists at the roundtable discussion agreed on the necessity for companies to leverage digital tools to enhance operational efficiency in uncertain market conditions [4] - Wang Long suggested that companies could find growth opportunities by going against current trends or the strategies of larger competitors [4] - The importance of digital transformation was emphasized as a means to meet the needs of younger consumers and improve service delivery [4] Brand Recognition - The conference revealed the "2025 High-Quality Consumption Brand TOP100" list, showcasing brands like L'Oréal China, MUJI, and Starbucks China as leaders in high-quality consumption [5] - The success of these brands reflects the vitality of the Chinese consumption market and provides valuable insights for other brands [5] Future Development - The conference served as a platform for in-depth discussions on the future of the Chinese consumption market, providing insights and inspiration for participants [7]