前五月 285家首店落户成都 “首发经济”促文商旅体深度融合｜公园城市·幸福成都

Core Viewpoint - The establishment of the first Pop Mart flagship store in Chengdu signifies recognition of the city's trendy atmosphere and consumer strength, aligning with the city's strategy to enhance its commercial landscape through the "first launch economy" [1] Group 1: First Launch Economy - Chengdu's municipal government aims to develop distinctive commercial features and has set a target to introduce over 800 first stores this year, with a cumulative total of 6,500 by the end of 2027 [4] - The city has already welcomed 285 first stores in the first five months of this year, continuing a trend of positive growth since 2019, with over 4,000 first stores established [2] Group 2: Consumer Behavior and Market Trends - Chengdu's retail sales reached 3,644.6 billion yuan in the first four months of 2025, showing a year-on-year growth of 6.1%, indicating effective consumer stimulation measures [5] - Consumers are increasingly willing to spend on products and services that provide happiness, novelty, and health benefits, despite economic pressures leading to reduced spending on non-essential items [5] - The trend of "emotional value" in consumer purchases is highlighted by brands like LABUBU, which leverage scarcity and psychological triggers to drive repeat purchases, indicating a shift towards experiential and emotional engagement in retail [7]