东鹏饮料(605499)：收入符合预期 成长底色依旧

Core Viewpoint - The company anticipates significant revenue and profit growth for the first half of 2025, driven by strategic initiatives and product expansion [1][2][3] Group 1: Financial Performance - The company expects to achieve revenue of 10.63 to 10.84 billion yuan for 25H1, representing a year-on-year increase of 35.0% to 37.7% [1] - The projected net profit attributable to shareholders is between 2.31 to 2.45 billion yuan, reflecting a year-on-year growth of 33.5% to 41.6% [1] - For Q2 2025, the company forecasts revenue of 5.78 to 5.99 billion yuan, with a year-on-year increase of 31.7% to 36.5% [1] Group 2: Strategic Initiatives - The company is focusing on a nationwide strategy and enhancing channel management to drive sales, aiming to exceed 4 million retail outlets by the end of the year [2] - The introduction of new products, such as fruit juice tea, has led to an increase in distribution points, with nearly 2 million outlets currently carrying the new product [2] Group 3: Profitability and Cost Management - The projected net profit margin for Q2 is around 23.8%, with a slight year-on-year decline due to increased marketing expenses and a competitive environment [3] - The cost of white sugar is expected to decrease by approximately 5.9% year-on-year, which may help maintain stable gross margins despite the impact of new product margins [3] - The company is increasing its marketing investments, including celebrity endorsements and advertising campaigns, to enhance brand visibility and support sales growth [3]