西安再现国营大食堂，怀旧营销手段引人误解

Core Viewpoint - The reopening of state-run canteens in Xi'an has sparked public interest and discussions, raising questions about their relevance and connection to the past [1][3]. Group 1: Overview of State-run Canteens - Xi'an has opened two state-run canteens, namely the Anju Canteen and the Qujiang Yiju Store, which began operations on October 19 [3]. - These canteens aim to provide public welfare services to urban residents, particularly addressing the needs of an aging population and those affected by declining birth rates [3][5]. - The canteens offer a variety of products, including cooked food, vegetables, fruits, and daily necessities like rice, flour, and oil, resembling a supermarket more than a traditional canteen [3][5]. Group 2: Pricing and Competition - Pricing at the canteens is competitive, with items such as pork ribs priced at 32.8 yuan per kilogram, steamed buns at 0.5 yuan each, and fresh tomatoes at 5.58 yuan per kilogram, which are comparable to market prices [5]. - The presence of nearby supermarkets creates competition, influencing customer choices based on price, freshness, and shopping experience, which are critical for the canteens' success [5][7]. Group 3: Marketing and Public Perception - The term "state-run canteen" is used to evoke nostalgia, but it has led to misunderstandings about the nature of these establishments, which are primarily privately operated with state enterprise investment [5][7]. - The marketing strategy aims to resonate with the public's memories, but it raises questions about the authenticity and implications of using "state-run" in branding [7][10].