羽毛球价格“涨声”不断，从每桶50元涨至100多元！商家：比存黄金还要合适

Core Insights - The badminton market is experiencing a significant price increase, with prices for popular brands doubling over the past year, impacting consumer behavior and market dynamics [2][3][12] Price Trends - The price of badminton shuttlecocks has surged from 100 yuan per barrel (12 pieces) last year to 180 yuan this year, indicating a near doubling in price [2] - A specific brand, Yonex, has seen its popular model's price rise from 100 yuan to 180 yuan, often resulting in stock shortages [2][4] Consumer Impact - Consumers are feeling the financial strain due to rising prices, with one badminton enthusiast reporting her regular shuttlecock cost increasing from 50 yuan to over 100 yuan, leading to a significant increase in her overall expenses [3] - To mitigate costs, some consumers are resorting to bulk purchasing or group buying to save on shuttlecock expenses [3] Shift in Purchasing Behavior - The rising prices have led consumers to prioritize cost-effectiveness over brand loyalty, with a noticeable increase in the demand for second-hand shuttlecocks [5][9] - The second-hand market is thriving, with prices for used shuttlecocks ranging from 28.8 yuan to 57.8 yuan per barrel, appealing to budget-conscious consumers [5][9] Market Dynamics - The increase in badminton prices is attributed to a shortage of duck feathers, rising raw material costs, and increased production expenses [12][13] - Some manufacturers are raising prices to maintain profit margins amid rising costs, while others are accused of price manipulation through hoarding and speculation [11][13]