Core Viewpoint - Lantu Automotive held the 2025 Lantu User Night and the launch event for the Lantu FREE+ in Wuhan, celebrating its five-year anniversary and unveiling its new brand proposition "Smart Lantu Achieves Happiness" along with a new brand IP image [1][18]. Group 1: Event Highlights - The event gathered 5,000 users globally in Wuhan, with over ten thousand users participating through 134 sub-venues across the country [1]. - Lantu CEO Lu Fang emphasized the importance of user support and the company's commitment to co-creation with users, stating that the Lantu FREE+ is a result of this collaboration [2]. - The event featured performances from popular artists and user-generated content, creating a festive atmosphere to celebrate the brand's journey with its users [5][9]. Group 2: Product Launch - The Lantu FREE+, a new five-seat SUV, was launched with three models priced between 219,900 and 279,900 yuan, offering first-sale benefits valued at 46,000 yuan [12][14]. - The Lantu FREE+ boasts advanced driving performance, intelligent features, and comfort, aiming to reshape the mid-to-large SUV market with unique specifications such as an all-aluminum chassis and a 0-100 km/h acceleration in 4 seconds [13]. - Within 15 minutes of its launch, the Lantu FREE+ secured 11,583 pre-orders, indicating strong market interest [13]. Group 3: Brand Development - Lantu Automotive introduced its new brand proposition "Smart Lantu Achieves Happiness," focusing on user satisfaction and technological empowerment for a better travel experience [18]. - The company aims to establish itself as the leading high-end new energy brand in the central state-owned enterprise sector, continuously enhancing product and service quality to meet diverse user needs [21]. - A new brand IP image named "Lantu Tu," inspired by the concept of "Kun," was launched, symbolizing the brand's commitment to innovative and user-centric technology [19].
23万用户共赴热爱,2025岚图用户之夜震撼开启,岚图FREE+惊喜上市
Zhong Guo Qi Che Bao Wang·2025-07-13 10:17