Core Viewpoint - The charging treasure brand Romoss is currently facing a product recall crisis, leading to significant changes in its online sales presence and raising concerns about its brand image and market performance [4][5]. Company Summary - Romoss, established in Shenzhen in 2012, quickly capitalized on the mobile power market, achieving remarkable sales through a low-price strategy, with a first-month sales record of over 10,000 units for its initial 10,000mAh power bank [4]. - The brand has maintained its position as the top seller in the mobile power category on Tmall for 11 consecutive years, with an annual shipment volume reaching 50 million units by 2024 [4]. - Following incidents of fires and explosions during charging, Romoss faced bans from several universities and initiated a recall of products due to safety concerns, significantly impacting its brand reputation and sales [4][5]. Market Impact - Romoss has closed its official stores on Tmall and Taobao, with its product offerings severely limited on other platforms like JD and Douyin, where only charging cables and heads are available [5]. - The recall and subsequent actions have led to consumer concerns regarding refund processes, with reports of delays and issues related to seller guarantees [5]. - Employees have also been affected, facing reduced wages and unpaid benefits, raising concerns about the company's operational stability and its ability to meet obligations to suppliers [7]. Industry Context - The low-price competition in the charging treasure industry has been highlighted by Romoss's situation, where the cost of battery cells constitutes 50% to 60% of the total product cost [8]. - Many companies in the industry rely on an outsourcing model, focusing on product design and online marketing while neglecting quality control and factory management, which can lead to safety issues [8].
罗马仕充电宝召回风波：关店停工，消费者退款难，退款队列超17万
Sou Hu Cai Jing·2025-07-13 10:32