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岚图破局,聚焦需求、高效与体系创新
Zhong Guo Qi Che Bao Wang·2025-07-13 10:31

Core Viewpoint - The recent launch event for the Lantu FREE+ showcased the company's determination and confidence in the competitive landscape of the new energy vehicle market, with over 10,000 orders placed within 15 minutes of the launch [1] User-Centric Approach - Lantu has positioned itself as a "user-centric technology enterprise" since its inception, emphasizing the importance of listening to user feedback for product iterations [3] - The company invested 500 million to implement over 1,000 improvements to the FREE+ based on user suggestions, including features like "TV, refrigerator, and large sofa" [3] - Direct communication with users has significantly increased store traffic during the pre-sale period, with daily customer visits rising from 5-6 to 25 [3] Technological Advancements - The Lantu FREE+ is a milestone product developed in deep collaboration with Huawei, featuring advanced technologies such as Huawei's ADS 4.0 and HarmonyOS 5, along with 192-line lidar and 29 sensors [7] - The decision-making response speed of the vehicle has improved by 50%, enhancing the overall smart travel experience [7] - Lantu's internal efficiency allows for a streamlined development process, enabling the company to offer enhanced features at competitive prices [7] Market Positioning and Sales Goals - Lantu aims to achieve monthly deliveries of 20,000 units for the FREE+, building on the success of the Lantu Dreamer, which reached 10,000 monthly sales in December [8] - The company has adopted a direct sales model that reduces inventory pressure on partners and ensures consistent service quality, with 70% of ecosystem partners profitable in the first half of the year [9] Value Chain Reconstruction - Lantu's approach to innovation and efficiency is driving a transformation in the regional automotive industry, shifting from traditional fuel vehicle components to electric motor and intelligent driving technology [11] - The new brand proposition "Smart Lantu, Achieving Happiness" aligns with user needs, emphasizing comfort and security [11] - The company has validated its strategy over five years, demonstrating that integrating user demands into product development and enhancing operational efficiency can lead to sustainable competitive advantages [11]