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Group 1 - The core idea of the news is the launch of "Licheng Healthy Marine Food" aimed at providing high-quality marine protein to meet the nutritional needs of young consumers while promoting a healthy lifestyle [1][3][5] - Licheng has a mission to provide healthy food to society and has leveraged 19 years of experience in the marine food industry to innovate and enhance dietary structures in China [3][5] - The new product line emphasizes the benefits of marine protein, which is rich in essential nutrients and aims to create a strong health connection with consumers [5][9] Group 2 - The company is focusing on the unique flavors and nutritional benefits of its products, such as cod fish cakes and skewered fish, which are designed to offer a high-protein, low-fat snacking experience [9][10] - Licheng is engaging with young consumers through a creative campaign that invites them to contribute ideas for advertising and packaging, emphasizing the themes of "delicious, nutritious, and healthy" [11][12] - The campaign includes various creative categories such as advertising copy, packaging design, and short videos, aiming to transform health concepts into appealing lifestyle choices for the youth [11][13]