华为撑腰，岚图出牌，21.99万的FREE+上桌了

Core Insights - The launch of the Lantu FREE+ marks a significant step for the company in the smart electric vehicle market, with a starting price of 219,900 yuan [2] - The vehicle is positioned as a high-end SUV, leveraging Huawei's technology and brand strength to enhance its appeal [2][5] - The FREE+ features advanced intelligent driving capabilities and a comprehensive smart cockpit, aiming to provide a premium experience without the high price tag [2][4] Product Features - The FREE+ is equipped with Huawei's ADS 4 intelligent driving system and HarmonyOS 5, emphasizing a high-tech user experience [2][4] - The vehicle offers three distinct models: a rear-wheel drive focused on comfort, a four-wheel drive emphasizing performance, and a sporty version for customization, with the highest price at 279,900 yuan [4] - Performance metrics include a 0-100 km/h acceleration in 4.9 seconds, a CLTC range of 1,458 km, and a 20-minute fast charging capability [4] Market Strategy - Lantu aims to overcome its brand challenges by leveraging Huawei's support, transitioning from niche markets to mainstream family SUVs [5] - The company faces a complex market landscape, needing to increase sales while maintaining a high-end brand image [5][7] - The launch of the FREE+ is seen as a strategic move to redefine product offerings in the new energy vehicle sector, balancing traditional strengths with modern technological advancements [7]