Amazon Says Customers Saved ‘Billions' During Extended Prime Day

Core Insights - Amazon's Prime Day event this year was the largest in its history, with record sales and savings during a newly expanded four-day period [2][4] - The event saw significant online spending growth, with U.S. retailers experiencing a 30% increase, amounting to $24.1 billion during the four days [4][5] - The average household expenditure during Prime Day reached $156.37, with a notable increase in mobile device transactions [6][7] Sales Performance - Amazon reported that this year's Prime Day event surpassed any previous four-day period that included a Prime Day, indicating strong consumer engagement [2] - Adobe Analytics noted that online spending during the event exceeded earlier projections, highlighting the effectiveness of AI in driving traffic and sales [5] Consumer Behavior - The average order size during Prime Day was $53.34, with two-thirds of households making multiple purchases [6] - A significant portion of items sold were priced under $20, with apparel, household essentials, and home goods being the leading categories [6] - Over half of shoppers took advantage of discounts on items they had been waiting to purchase [6] Payment Trends - There was a notable shift in payment methods, with more than half of the sales on the first day occurring via mobile devices, reflecting changing consumer habits [7] - Buy now, pay later (BNPL) orders increased by 13.6% year over year during the Prime Day event, indicating a growing trend in flexible payment options [8]