让古城古镇更好“活”在当下（人文茶座）

Core Viewpoint - The article discusses the challenges and failures of rapidly constructed ancient towns in China, emphasizing the importance of cultural heritage and sustainable development in preserving and revitalizing these sites [1][2][3]. Group 1: Issues with Current Ancient Town Projects - The Duyong Ancient Town in Zhangjiajie, which cost 2.4 billion yuan to build, has incurred losses exceeding 1 billion yuan over four years, highlighting the pitfalls of hastily developed projects lacking cultural depth [1]. - Many ancient towns across the country suffer from a lack of unique cultural identity, often resulting in homogenized experiences due to the "copy-paste" approach to development [1][2]. Group 2: Successful Examples of Ancient Towns - Successful ancient towns like Lijiang, Langzhong, and Wuzhen demonstrate the potential of integrating local culture and history into their development, creating unique experiences that attract visitors [1]. - These towns focus on deep cultural excavation and innovative operations, showcasing the importance of a strong cultural foundation for sustainable tourism [1][2]. Group 3: Principles for Protection and Development - The article advocates for a balanced approach to protecting ancient towns, emphasizing the need to respect their historical development while allowing for modern adaptations [2][3]. - It suggests that the essence of ancient towns lies in their communities, and maintaining a vibrant local life is crucial for their sustainability [2]. Group 4: Innovation and Modernization - Ancient towns should adapt to modern needs through innovation, such as improving infrastructure and diversifying cultural offerings, while preserving their historical character [3]. - The integration of immersive experiences and new services can enhance visitor engagement and ensure the relevance of these sites in contemporary society [3].