Sunner(SZ:002299) Chang Jiang Shang Bao·2025-07-13 23:25Core Viewpoint - The company, Shengnong Development, is expected to achieve a significant increase in net profit for the first half of 2025, driven by cost reduction, market expansion, and non-recurring gains from the consolidation of Sun Valley [1][2][3]. Financial Performance - Shengnong Development forecasts a net profit attributable to shareholders of 850 million to 950 million yuan for the first half of 2025, representing a year-on-year growth of 732.89% to 830.88% compared to 102 million yuan in the same period last year [2]. - The company's net profit excluding non-recurring items is projected to be between 330 million and 420 million yuan, reflecting a year-on-year increase of 256% to 353.35% from 92.64 million yuan [2]. Market Strategy - The company is implementing a full-channel strategy to expand market share, with a focus on retail channels, which have shown rapid growth, alongside steady performance in export and catering sectors [2][3]. - Shengnong Development aims to increase its breeding capacity to 1 billion birds by 2025, up from 500 million in 2020, as part of its "14th Five-Year Plan" [4]. Operational Efficiency - The company has achieved significant reductions in comprehensive meat production costs compared to the previous year, which helps mitigate market price pressures and solidifies profit foundations [3]. - The successful development of the new self-researched chicken breed "Shengze 901 Plus" has contributed to improved production performance and disease resistance, enhancing the company's competitive edge in the breeding sector [4][5]. Research and Development - Shengnong Development has increased its investment in research and development across the entire industry chain, with total R&D expenses amounting to 484 million yuan over the past five years [5]. - The company is focusing on technological upgrades and innovations in breeding, slaughtering, and processing to improve efficiency and product quality [5].