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走下坡路的品类,都去街头摆地摊了
3 6 Ke·2025-07-14 02:46

Core Insights - The article discusses the rise and fall of street food entrepreneurship, particularly focusing on various food items like "big pot marinated dishes," "explosive durian cakes," and "explosive pork chops" as potential business ventures. It highlights the allure of quick profits but contrasts it with the reality of declining consumer interest and market saturation [1][18]. Group 1: Street Food Trends - Social media has popularized numerous street food projects, leading to a perception of easy wealth through entrepreneurship [1][4]. - A detailed street food calendar lists various food items for each day of the month, indicating a trend of rapid project turnover in the street food scene [4]. Group 2: Declining Popularity of Marinated Dishes - "Big pot marinated dishes" have seen a decline in popularity, particularly among younger consumers, with major brands like Juewei Foods, Zhou Hei Ya, and Huang Shang Huang reporting revenue drops in 2024 [5][7]. - The rising prices of marinated dishes have alienated consumers, with typical purchases costing around 40-50 yuan, which contrasts sharply with current consumer spending trends [7][9]. Group 3: Emerging Alternatives - New food items like "explosive durian cakes" are gaining traction, with sales figures indicating that two stalls can generate around 10,000 yuan [10]. - However, the price sensitivity of consumers is increasing, with durian cakes priced between 30 to over 70 yuan, leading to a demand for more affordable options in the baking category [12][14]. Group 4: Challenges in the Fried Food Market - The "explosive pork chop" trend is emerging as a response to the declining popularity of chicken chops, but the market is saturated with competition [15][17]. - Major brands in the fried food sector are experiencing store closures and market exits, indicating a shift in consumer preferences towards more diverse and unique offerings [17]. Group 5: Entrepreneurial Realities - The perception that entering the food industry is low-risk is misleading; the market has become increasingly competitive and requires significant effort and strategy [18]. - The article emphasizes that aspiring entrepreneurs should approach the food business with realistic expectations and a strong work ethic, rather than relying on viral success stories [18].