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享界发布图形车标,余承东表示现有车主也能换新标
Guan Cha Zhe Wang·2025-07-14 04:30

Core Points - The event "Enjoying Self-Formation" was held by Xiangjie Automotive on July 8, where the new logo was officially launched [1] - Xiangjie is a collaboration between Huawei and BAIC, with the first model, Xiangjie S9, set to be released on August 6, 2024 [1] - The new star-shaped logo "Universal Star" is designed with a hexagonal framework, reflecting the aesthetic of the HarmonyOS family [2] Group 1 - The new logo incorporates Eastern aesthetics through the concept of "white space" and features a dual-layer star design that emphasizes romance and delicacy [5] - Huawei's executive, Yu Chengdong, explained the rationale behind the logo's delayed release, citing regulatory challenges in the design process [7] - The new logo will soon be applied to vehicles, and existing owners are encouraged to adopt the new branding [7] Group 2 - A new travel vehicle, Xiangjie S9T, is expected to be launched in the fall, with its first color, "Fairy Green Wilderness," announced on July 14 [8]