【地评线】金羊网评：打造消费新“夜”态，“粤夜粤美”热起来

Core Viewpoint - The night economy is emerging as a vital component of urban development, with Guangdong launching a series of activities to promote night-time consumption, enhancing both economic growth and cultural appeal [3][7]. Group 1: Night Economy Activities - The "Yue Night Yue Beautiful" campaign features over 200 events across six themes: vibrant night markets, flavorful night food, quality night shopping, lively night entertainment, charming night tours, and fashionable night shows, running from July to September [3][4]. - The "Vibrant Night Market" initiative includes the Tianmei New Li Night Market in Guangzhou, which has received over 100 million yuan in investment, showcasing a well-planned environment for consumers [4]. - "Flavorful Night Food" highlights Guangdong's rich culinary culture, with various restaurants and food stalls attracting crowds at night, supported by food maps guiding visitors to local specialties [4][5]. Group 2: Shopping and Entertainment - "Quality Night Shopping" allows consumers to enjoy extended shopping hours and exclusive night-time promotions, with shopping centers like Shenzhen's MixC introducing new retail experiences [5]. - "Lively Night Entertainment" offers diverse cultural activities, including night performances at theaters and live music events, enhancing the cultural life of residents [5][6]. - "Charming Night Tours" promote nighttime exploration of urban and natural beauty, with initiatives like the North River night economy cluster and Pearl River night cruises [6]. Group 3: Infrastructure and Support - To support the night economy, Guangdong is improving infrastructure, including optimizing public transport for night travel and enhancing safety measures in night-time consumption areas [7]. - The campaign aims to stimulate consumer activity, boost economic growth, and elevate the quality of urban life, positioning Guangdong's night economy as a significant driver of high-quality development [7].