东北高温空调宕机！海尔空调因强冷销额猛增超300%

Core Insights - The extreme heat in Northeast China has led to a surge in air conditioning demand, but also revealed issues with some units failing to cool effectively or even shutting down under high temperatures [1] - Air conditioning units are designed to operate within a temperature range of -7℃ to 43℃, and prolonged exposure to high temperatures can cause them to overheat and trigger protective shutdowns [1] - Haier's air conditioning products, particularly those utilizing the "cool core bridge" technology, are highlighted for their ability to operate in temperatures exceeding 60℃ without shutting down, making them popular in the local market [1] Sales Performance - Haier's air conditioning sales in Northeast China have seen significant increases, with installation volumes in Jilin Province up 563% and retail sales up 355% year-on-year [3] - Retail sales in Heilongjiang Province increased by 333%, while in Liaoning Province, the retail sales growth reached 518% [3] - According to GfK data, Haier's market retail volume share increased by 0.7 percentage points in the first half of 2025, marking the highest growth among the top three brands in the industry [3]