蓝带啤酒「和时光干杯」城市巡展拉开序幕，带你走进一场横跨岁月的回味之旅

Core Insights - The company is launching a nationwide tour titled "Cheers to Time" in 2025, aiming to connect its beer brand with various cities and their unique cultural landscapes [1][4][8] - The tour will feature immersive experiences that allow consumers to engage with the brand's 181-year history through interactive storytelling and beer tasting [4][6][8] Group 1: Brand Experience - The "Cheers to Time" tour will explore different cities, including Haikou, Guangzhou, Zhuhai, and Shantou, creating a bridge between the past, present, and future of the brand [1][8] - The tour will include a small tavern experience where attendees can interact with the brand's history and enjoy a sensory journey through its brewing legacy [4][6] Group 2: Cultural Engagement - The initiative aims to deepen the connection between the brand and consumers by allowing them to reflect on their personal memories and experiences associated with the beer [7][8] - The company plans to host various cultural activities, including sports events and exhibitions, to enhance community engagement and provide a platform for social interaction [8] Group 3: Product Innovation - The brand will showcase both its classic beer, originating from 1844, and innovative craft beers, creating a unique tasting experience that spans different eras [6][8] - Consumers will have the opportunity to create custom beers, further personalizing their experience and enhancing brand loyalty [6]