Hua Er Jie Jian Wen·2025-07-14 10:00Core Insights - The medical beauty business is increasingly attracting interest from major internet companies, with JD.com opening its first self-operated medical beauty clinic in Beijing [1][4]. Group 1: JD.com Medical Beauty Clinic - JD.com has launched its first self-operated medical beauty clinic named "JD Medical Beauty (Yizhuang Store)" located on the first floor of JD Health's comprehensive outpatient department [2]. - The clinic has been in trial operation for over two months, initially serving only JD internal employees, and is now officially open to the public [2]. - The clinic's online access is integrated into the JD APP, requiring users to search for "medical beauty" to find the channel, and a mini-program has also been established on WeChat [2]. Group 2: Services and Expansion Plans - The Yizhuang store offers four main light medical beauty services: skin whitening and rejuvenation, water light beauty, wrinkle reduction, and photonic anti-aging [2]. - JD Medical Beauty plans to open another store in Beijing's Guomao Wantong Center by September 30 [2]. - Although the clinic's service categories are comprehensive, specific popular products like "baby face needles" and collagen injections are currently not available, but will be introduced in the future [3]. Group 3: Competitive Landscape - The medical beauty sector is a significant business area for Meituan, indicating a competitive landscape as JD.com and Meituan are set to compete in this field [3]. - Other internet platforms, such as Xinyang, have also entered the market, with Xinyang opening its first self-operated clinic in May 2023 and expanding to 23 clinics across nine cities in two years [5]. - The entry of industry leaders into the medical beauty space poses challenges for downstream institutions that lack traffic sources [5].