欧盟对低价商品下手，150欧元免税政策将取消！

Core Points - The European Parliament has overwhelmingly passed a proposal to regulate non-EU online stores selling non-compliant goods, with a vote of 619 in favor and 26 against [1] - The EU Commission reports that 4.6 billion low-value goods are expected to enter the EU in 2024, with 91% of these packages originating from China [2] Group 1: Tax Policy Changes - The EU has long expressed dissatisfaction with the tax exemption policy for low-value goods, proposing to eliminate this exemption, which has been a key advantage for platforms like Temu and Shein [3] - New regulations will require all goods to pay an average tariff of 10% to 20%, significantly reducing profit margins for low-value items [3] - An example provided indicates that a €50 clothing item will incur an additional cost of €7.5 due to a 15% tariff [3] Group 2: Additional Fees and Compliance - In addition to tariffs, the EU plans to impose an "environmental handling fee" of €1 to €3 per package, potentially exceeding €360,000 annually for sellers processing 1,000 orders daily [4] - The combined effect of tariffs and handling fees could increase overall seller costs by 30% to 50% [5] - All packages must now submit detailed documentation regarding composition and safety certifications prior to customs clearance, leading to longer delivery times [5] Group 3: Global Impact - The EU's actions are part of a broader trend, with the U.S. and Japan also moving to eliminate tax exemptions for low-value imports, signaling a global shift in cross-border e-commerce regulations [9] - The EU's latest data indicates that the number of low-value packages entering Europe in 2024 is expected to double compared to 2023 and triple compared to 2022 [9] Group 4: Industry Adaptation - Major platforms are beginning to adapt to these regulatory changes, with Temu initiating a local warehousing strategy in Europe to mitigate the impact of new rules [12] - Sellers are encouraged to consider using overseas warehouses to reduce tax burdens and improve shipping times [15] - The industry is urged to shift focus from purely low-cost items to higher-quality products with better profit margins, as well as to build brand recognition to withstand rising costs [16]