吉视传媒整体业绩预计仍处于亏损状态，但营业收入预计有所增长

Core Viewpoint - Jishi Media (601929) is expected to report a net loss of between 187 million to 233 million yuan for the first half of 2025, indicating ongoing financial challenges despite recent asset restructuring efforts [1] Financial Performance - The company anticipates a net profit of -1.95 billion yuan and a non-recurring net profit of -1.99 billion yuan for the first half of 2024 after retrospective adjustments [1] - Overall performance is still projected to be in a loss state, although operating revenue is expected to increase [3] Asset Restructuring - Jishi Media completed an asset swap with its controlling shareholder, Jilin Broadcasting and Television Station, involving the exchange of 100% equity in Sanya Yucheng for IPTV-related assets, with both assets valued at approximately 700 million yuan [1][2] - A new subsidiary, Jilin Province Northeast Asia New Media Co., Ltd., has been established to take on the rights and obligations of the newly acquired IPTV assets [2] Business Segment Performance - Public customer business revenue is expected to decline due to intensified industry competition and changing user habits, leading to a decrease in cable TV subscriber renewal rates [3] - Group customer business revenue is projected to grow significantly, driven by increased contract orders related to digital transformation opportunities [3] - IPTV business revenue is expected to see slight growth due to synergies from the integration of cable TV and IPTV operations [3] Cost Structure - Total operating costs are anticipated to rise, primarily due to increased costs associated with the growth in group customer business and other subsidiaries [3] - The reduction in costs in the public customer market is offset by significant cost increases in the group customer segment, contributing to the overall losses [3]