“电商孵化实操班”携手深圳龙岗电商协会打开“就创业新窗口”

Core Insights - The Chinese e-commerce industry has surpassed 70 million practitioners, with a projected talent gap of 15 million in the next 1-2 years, highlighting the urgent need for resource matching and talent development in Shenzhen Longgang [1][3][9] Industry Background - The e-commerce sector in China is experiencing unprecedented growth, with the Ministry of Commerce reporting that the number of e-commerce workers has exceeded 70 million, achieving the "14th Five-Year Plan" target ahead of schedule [3][5] - Emerging fields such as live-streaming e-commerce, rural e-commerce, and cross-border e-commerce are driving a talent shortage of 15 million, particularly in technical, marketing, and operational roles [3][5] - The average monthly salary in the e-commerce industry has reached 11,794 yuan, reflecting a year-on-year increase of 4.31%, with specific roles like e-commerce operations managers earning up to 21,410 yuan [3][5] Resource Matching - The Longgang E-commerce Association is committed to providing core resources such as platform matching, qualification certification, and training for practical class students, addressing the challenges faced by small and micro e-commerce entrepreneurs [5][9] - The association plans to invite experts from major platforms like Douyin, Kuaishou, and Taobao to conduct regular training sessions, emphasizing the growing importance of short video and live-streaming marketing roles [5][9] Talent Development - The e-commerce incubation practical class adopts a three-pronged training model focusing on platform practice, data analysis, and supply chain operations, aiming to cover the entire e-commerce entrepreneurial process [7][10] - A significant 54.2% of companies express a need for platform operation and composite talents, with key skills identified as innovation ability, execution capability, and industry sensitivity [7][11] - The association will organize monthly workshops with successful entrepreneurs and quarterly product selection conferences to connect students with quality factory resources [7][10] Economic Value - The e-commerce industry has become a crucial driver of economic growth in China, with the digital economy reaching 50.2 trillion yuan in 2022, accounting for 41.5% of GDP [9][10] - Cross-border e-commerce is particularly notable, with its share of total goods trade imports and exports reaching 6.2% in 2024, growing at a rate 9 percentage points higher than overall trade [9][10] Future Planning - The Longgang E-commerce Association aims to establish a "student growth archive" to track the development of graduates and provide ongoing resource support [10][11] - The focus will be on cultivating composite talents, with 54% of companies prioritizing technical talent, followed by marketing, operations, and design roles [10][11]