罗马仕中层爆出猛料：5位老板携巨款跑路马来西亚，已全部失联

Core Viewpoint - The internal turmoil at Romashi has escalated, with reports indicating that the company's five core owners have fled to Malaysia and are now largely untraceable, leading to widespread employee and consumer dissatisfaction [1][3][5]. Company Overview - Romashi is primarily owned by Lei Guibin and Lei Canhuo, each holding 50% of the shares, indicating a family-run business structure [3][4]. - The founder, Lei Guibin, transitioned from selling computer parts to establishing Romashi in 2012, focusing on the mobile power market and achieving significant sales success [5]. Product Quality Issues - Romashi's strategy of using low-cost battery cells has led to severe quality control issues, culminating in a recall of 490,000 power banks due to safety concerns [5][18]. - The company has faced criticism for prioritizing profit margins over product safety, resulting in a significant trust crisis among consumers [8][20]. Crisis Development - The crisis began with a fire incident involving a Romashi power bank on a flight, which prompted regulatory scrutiny and revealed serious safety hazards [12][14]. - Following the incident, several universities and airports banned the use of Romashi products, exacerbating the company's credibility issues [14][18]. Financial Strain - Romashi's financial situation has deteriorated, with reports indicating a cash flow crisis that hampers the company's ability to process refunds for consumers [18][20]. - Despite a monthly sales figure of approximately 200 million, the company's high operational costs have led to a cash shortage, complicating crisis management efforts [18]. Industry Implications - The situation at Romashi highlights broader issues within the charging device industry, where aggressive pricing strategies have led to compromised product quality [20][24]. - Experts warn that the industry's focus on price competition over quality and innovation poses risks to consumer safety and market integrity [20][25].