CMSK(SZ:001979) Mei Ri Jing Ji Xin Wen·2025-07-14 12:04Core Viewpoint - The land auction in Shenzhen's Qianhai Guiwan area saw intense competition, resulting in a record-breaking floor price and premium rate, indicating strong demand for prime real estate in the region [2][5][7]. Group 1: Auction Details - The T201-0232 plot attracted 12 bidders, with a total bid of 2.155 billion yuan, translating to a floor price of approximately 84,000 yuan per square meter and a premium rate of 86.1% [2][3]. - The plot covers an area of 8,287.15 square meters with a planned construction area of 25,600 square meters and a plot ratio of 3.09 [2][3]. - This auction marked the first residential land supply in the Qianhai Guiwan area in four years, highlighting the scarcity of new housing in the region [5]. Group 2: Market Analysis - The high premium and floor price reflect a shift in developers' strategies following the removal of the 15% premium cap on residential land in Shenzhen, leading to increased competition for quality plots [5][7]. - The Qianhai Guiwan area is recognized as a core district of Shenzhen, housing major companies like Tencent and China Resources, which enhances the attractiveness of the land [7]. - The surrounding area has a mature infrastructure with parks and commercial complexes, contributing to the high demand for residential properties [5][7].