淘天系总部扎根广州天河，半年爆单60亿的共赢密码

Core Insights - The core viewpoint of the articles highlights the significant growth and success of the Taotian Group's self-operated platform, Miaozhu, particularly in Guangzhou, where it has achieved a remarkable sales increase and attracted numerous well-known brands to establish operations [1][2][3]. Group 1: Performance and Growth - Miaozhu reported a staggering 12.2 times growth in performance, with sales exceeding 60 billion yuan within six months of its establishment in Guangzhou [1]. - The platform's sales reached over 10 billion yuan within just one month of registration in Tianhe District, showcasing rapid market penetration [2][3]. - Various local enterprises, including well-known brands in furniture and home appliances, have also experienced explosive sales growth after joining the platform, with several brands achieving sales exceeding 1 billion yuan [2][3]. Group 2: Strategic Location and Government Support - Guangzhou was chosen for Miaozhu's expansion due to its strong consumer market and manufacturing base, aligning with Taotian's strategic focus on high-density industrial areas [3]. - The Tianhe District government played a crucial role in facilitating Miaozhu's establishment by providing efficient services, including a "one-on-one" support team for business registration and operational setup [3][4][5]. - The Tianhe District's proactive approach in attracting local supply chain enterprises to the platform has significantly bolstered Miaozhu's market entry [3][6]. Group 3: Industry Ecosystem and Collaboration - Miaozhu aims to create a comprehensive industry ecosystem by collaborating with local government and enterprises, focusing on long-term partnerships rather than just short-term sales [6][11]. - The establishment of six major industry clusters, including customized home furnishings and smart home products, reflects Miaozhu's strategy to build a digital economy ecosystem centered around lifestyle consumption [8][9]. - The collaboration between Miaozhu and the Tianhe District is seen as a model for effective interaction between the market and government, fostering an open industry ecosystem [11]. Group 4: Market Trends and Future Potential - The introduction of the "silver economy" as a potential growth area highlights the increasing demand for products catering to the aging population, with Miaozhu supporting businesses in developing suitable offerings [9][10]. - The upcoming 2023 National Games in the Guangdong-Hong Kong-Macao Greater Bay Area is expected to further stimulate the sports and outdoor market, with Miaozhu positioning itself to capitalize on this trend [9]. - The rapid onboarding of over 100 suppliers, including listed companies and Fortune 500 firms, within six months underscores the platform's attractiveness and the effectiveness of its recruitment strategy [8].