电商平台价格体系怎么管控？

Group 1 - The root cause of price chaos often lies in the distribution channel, where some sellers resort to informal channels to obtain goods at low prices, triggering price wars and exposing regulatory loopholes in the flow of goods [1] - A well-known beauty brand experienced a 40% drop in sales at its official flagship store due to ineffective channel management, leading to a significant influx of low-priced products through informal channels [1] - To address this issue, brands and manufacturers need to establish a comprehensive regulatory mechanism throughout the entire process, including real-time tracking of goods flow using digital tools [1] Group 2 - The implementation of strict pricing control agreements with distributors and agents is crucial, with penalties for violations including a 30% deduction of quarterly rebates for the first offense and cancellation of agency qualifications for repeated violations [1] - Collaborating with market regulatory authorities to create a blacklist system for counterfeit and illegal sales can help purify the market environment from the source [1] Group 3 - The low entry barriers of online platforms have allowed numerous unauthorized sellers to disrupt market order by selling infringing products at low prices, making intellectual property complaints an effective response [4] - A certain 3C brand successfully cleared over 200 non-compliant stores within six months through a systematic intellectual property complaint strategy, achieving an 85% recovery rate of online prices [4] Group 4 - Professional third-party price control agencies have become a strong support for brands facing complex pricing challenges, with over 150 such agencies operating in China [4] - A clothing brand that engaged a third-party price control agency reduced the average processing time for non-compliant links from 7 days to 48 hours, significantly improving pricing control efficiency [4] Group 5 - Brands must prepare comprehensive materials from three dimensions: trademark rights, copyright, and patent rights, including registration certificates and complete authorization chain documents [5] - Evidence of seller infringement can be supported by administrative penalty documents from regulatory authorities or judicial rulings, as well as through purchasing and expert appraisal of products [5]