华扬联众：预计2025年上半年净利润亏损1.85亿元-2.15亿元

Core Viewpoint - Huayang Lianzhong (603825) expects a net loss attributable to shareholders of the listed company for the first half of 2025, ranging from -185 million to -215 million yuan, primarily due to a decline in overall business scale from brand clients compared to the same period last year and the nascent stage of the newly developed digital cultural tourism business [1] Financial Performance - The company anticipates a net profit attributable to shareholders of the listed company, excluding non-recurring gains and losses, to be between -191 million and -221 million yuan for the first half of 2025 [1] - The expected losses indicate a significant downturn in financial performance compared to previous periods [1] Business Development - The decline in business scale from brand clients is identified as a major factor contributing to the anticipated losses [1] - The digital cultural tourism business, which is newly developed, is still in the cultivation phase and is unlikely to achieve scale effects in the short term [1]