JGJC(SZ:000799) Nan Fang Du Shi Bao·2025-07-14 13:45Core Viewpoint - The company, JiuGuiJiu, is experiencing a significant decline in net profit and revenue for the first half of 2025, attributed to ongoing challenges in the liquor industry and a cautious market environment [1][3][4]. Financial Performance - The expected net profit attributable to shareholders for the first half of 2025 is projected to be between 8 million and 12 million yuan, representing a decline of 90.08% to 93.39% compared to the same period last year [1][3]. - The anticipated operating revenue for the same period is approximately 560 million yuan, reflecting a year-on-year decrease of around 43% [1][3]. - Basic earnings per share are expected to be between 0.0246 yuan and 0.0369 yuan, down from 0.3724 yuan per share in the previous year [3]. Industry Context - The liquor industry continues to face deep adjustments, with increased pressure on smaller enterprises and cautious payment willingness from distributors [3][4]. - The company is focusing on strengthening market foundations and adjusting product pricing and channels to navigate the challenging environment [4]. Strategic Initiatives - The company plans to enhance performance through various strategies, including promoting consumer purchasing intent via events, expanding sales channels, and controlling costs while ensuring operational needs [4]. - A collaboration with the well-known brand "胖东来" is set to launch a co-branded product, which is expected to improve market coverage and brand influence for JiuGuiJiu [5][6].