Meta Platforms(US:META) TechCrunch·2025-07-14 20:30Core Points - Meta is implementing stricter measures against accounts sharing "unoriginal" content on Facebook, targeting those that repeatedly reuse others' text, photos, or videos [1] - The company has already removed approximately 10 million profiles impersonating large content producers this year [1] - Meta has also taken action against 500,000 accounts involved in "spammy behavior or fake engagement" [2] Content Policy Changes - Meta will not penalize users who engage with others' content in a creative manner, such as making reaction videos or adding personal takes [3] - Accounts that repeatedly reuse content will face temporary loss of access to Facebook monetization programs and reduced distribution of their posts [4] - Duplicate videos will have their distribution reduced to ensure original creators receive proper views and credit [4] User Feedback and Criticism - Meta is facing criticism for over-enforcement of its policies, with a petition of nearly 30,000 signatures calling for resolution of issues related to wrongfully disabled accounts [5] - Users have expressed feelings of abandonment due to the lack of human support from Meta, which has negatively impacted small businesses [5] AI and Content Quality - The rise of AI technology has led to an influx of low-quality media content, referred to as "AI slop," on platforms like YouTube [9] - Meta's update suggests a consideration of AI-generated low-quality content, advising creators to focus on authentic storytelling rather than simply repurposing clips [10][11] - Creators are warned against reusing content from other apps and are encouraged to ensure high-quality video captions, avoiding unedited automated AI captions [12] Implementation Timeline - The changes will be rolled out gradually over the coming months, allowing creators time to adjust [14] - Creators can access new post-level insights in Facebook's Professional Dashboard to understand content distribution issues [14]