古偶剧创新不能“虎头蛇尾”

Core Viewpoint - The ancient costume drama genre, while mature and a key player in China's overseas content, faces challenges of innovation and audience fatigue due to formulaic storytelling and character development [1][2]. Group 1: Innovation Challenges - Recent popular ancient costume dramas like "Book of Dreams" have set new viewership records for 2025 but struggle with maintaining narrative quality as the plot becomes predictable and repetitive [1]. - The "tiger head, snake tail" phenomenon is common among recent ancient costume dramas, where initial creativity fails to sustain throughout the series, leading to viewer disengagement [1][2]. - The integration of modern psychological principles in dramas like "Eternal Night Star River" and "Palm Heart" shows initial promise but ultimately falls short in delivering a cohesive story [1]. Group 2: Production and Narrative Issues - The trend of borrowing elements from short dramas has led to a loss of the unique immersive experience that long dramas traditionally offer, resulting in fragmented storytelling [2]. - The production process, characterized by a conveyor-belt approach, often compromises the quality of the script, as multiple writers contribute to a single project, leading to inconsistencies in narrative and character development [2]. - The core appeal of ancient costume dramas lies in emotional depth and character growth, which is jeopardized when the focus shifts to quick, superficial storytelling [2]. Group 3: Future Directions - There is a need for ancient costume dramas to balance innovation with strong storytelling and character development, ensuring that new ideas are built on a solid foundation of narrative quality [3]. - A long-term perspective that respects creative processes and integrates innovation with coherent storytelling is essential for the genre's continued success [3].