Group 1: Sam's Club Controversy - Sam's Club faces backlash from members due to the introduction of "Holly Friend Pie," which has led to dissatisfaction over recent product adjustments [1] - The selection strategy has shifted, with popular items being removed while new products from brands like Holly Friend, Wei Long, and Xu Fu Ji are added [1][2] - Quality control issues have compounded the controversy, as consumers express concerns over the taste of new products [1] Group 2: Strategic Importance of Sam's Club - Sam's Club has become a significant revenue source for Walmart, with net sales in China reaching $6.7 billion (approximately 48.02 billion RMB), a year-on-year increase of 22.5% [2] - Comparable sales grew by 16.8%, and e-commerce sales surged by 34%, indicating strong growth momentum for Sam's Club and its online business [2] - Over the past 12 months, Sam's Club has opened 7 new stores, highlighting its role as a rare growth channel amid market fluctuations [2] Group 3: Brand Dynamics with Sam's Club - Brands are increasingly reliant on Sam's Club's supply chain and quality control, which gives Sam's Club significant influence over product offerings [3] - There is a risk for brands to become mere outsourcing partners, losing pricing power as they collaborate exclusively with Sam's Club [3] - However, some brands assert they maintain a degree of control in partnerships, leveraging insights from social media platforms for consumer understanding [4][5] Group 4: Market Performance Indicators - The Shanghai Consumer 80 Index closed at 4756.53 points, with a gain of 0.44% on July 14 [7]
各大品牌,患上山姆依赖症?丨消费参考
2 1 Shi Ji Jing Ji Bao Dao·2025-07-15 00:53