Hisense V.T.(SH:600060) Zhong Guo Jin Rong Xin Xi Wang·2025-07-15 01:51Core Viewpoint - Chelsea won the 2025 FIFA Club World Cup, defeating Paris Saint-Germain 3-0, marking a significant achievement for the team and highlighting the role of Hisense's refrigeration technology in this global event [1][4]. Group 1: Hisense's Sponsorship and Technology - Hisense began sponsoring major international football events in 2016, starting with the UEFA Euro, and has since expanded its presence to the World Cup and Club World Cup, promoting its "vacuum preservation" technology [3]. - At the Club World Cup, Hisense's vacuum refrigerator was featured prominently as the "MVP OF FRESHNESS," showcasing its technological advancements from "low-temperature preservation" to "vacuum preservation" [3]. - The evolution of Hisense's vacuum technology from version 1.0 to 4.0 has included the introduction of magnetic field technology, marking a new era in molecular-level freshness preservation [3]. Group 2: Market Position and Brand Development - Over nine years, Hisense refrigerators have transitioned from the sidelines to the spotlight, gradually establishing a strong presence in the mainstream markets of Europe and North America, effectively branding "Chinese preservation technology" on the global stage [3]. - The company has faced and overcome skepticism regarding "Chinese manufacturing," using it as a catalyst for technological advancements, leading to breakthroughs in the global refrigerator market [3]. - Hisense's vacuum magnetic field technology represents a significant milestone, achieving the goal of maintaining food freshness for "golden 72 hours," reflecting the company's commitment to user experience and continuous innovation [3].