又一家老牌烘焙，批量关店

Core Viewpoint - The well-known bakery brand Bread Talk has closed all 11 of its stores in Chengdu, marking a significant retreat from the market and highlighting the challenges faced by established brands in the baking industry [1][3][7]. Group 1: Company Overview - Bread Talk, founded in Singapore in 2000, was once a leading player in the bakery sector, achieving rapid expansion and reaching 418 stores in China by 2014 [9][11]. - The brand's revenue from mainland China accounted for 31.6% of its total revenue in 2014, making it a crucial market for the company [11]. - However, the company has faced significant challenges, including food safety issues and an unstable franchise model, leading to a decline in consumer trust and a series of store closures [12][14][15]. Group 2: Recent Developments - The recent closure of all stores in Chengdu was framed as a "renovation and upgrade" by the company, but it has been revealed to be a complete shutdown [3][7]. - Since 2021, Bread Talk has experienced negative growth in store numbers, with only one new store opening this year, leaving a total of 173 operational stores primarily in Guangdong, Jiangsu, and Shanghai [18]. - The company has faced legal challenges, including two consumption restriction orders in 2021 and 2023, indicating ongoing financial difficulties [8]. Group 3: Industry Context - The bakery industry is undergoing significant upheaval, with many once-popular brands facing closures. In 2024, the industry saw a net increase of only 8,000 stores despite 10.3 million new openings and 9.5 million closures [22]. - The competitive landscape is shifting, with new brands emerging and established ones struggling to maintain market share. Brands like Good Day and others are expanding aggressively, while traditional players like Bread Talk are retreating [30][31]. - The rise of cross-industry competition, with tea and restaurant brands entering the bakery space, adds further pressure on traditional bakery brands [31].