Core Insights - BMW Group announced a partnership with Chinese tech company Momenta to develop a new generation of intelligent driving assistance solutions tailored for the Chinese market [1][4] - The collaboration will focus on creating a locally developed driving assistance system that addresses specific Chinese travel scenarios and user needs [4][5] Group 1: Partnership and Development - The partnership aims to leverage BMW's new generation vehicle architecture and hardware platform to create AI-driven driving assistance software [1][4] - The new system will provide comprehensive point-to-point navigation assistance, covering both highways and urban roads, allowing for seamless cross-city travel [4][5] - The technology will utilize an integrated architecture driven by AI large models, enhancing the vehicle's ability to understand complex road conditions and make decisions similar to human drivers [4][6] Group 2: Safety and Compliance - BMW's development philosophy emphasizes safety, symbiotic driving, and smart technology, with a strong focus on safety as the primary requirement for driving assistance technology [6] - The new system will incorporate over 20 years of BMW's safety technology experience, establishing comprehensive safety redundancies and risk response mechanisms [6] - The collaboration will ensure compliance with Chinese laws and regulations regarding data security and user privacy throughout the data collection, storage, and usage processes [6] Group 3: Corporate Responsibility and Innovation - BMW is committed to social responsibility and sustainable development, as evidenced by its support for cultural heritage projects in China [6][7] - The "BMW China Cultural Journey" initiative aims to protect and promote cultural heritage along the Grand Canal, showcasing BMW's long-term commitment to corporate social responsibility [7][9] - The company emphasizes that innovation and responsibility can coexist, driving both commercial success and social accountability [9]
聚焦中国用户需求！宝马携手Momenta，联合开发新一代智能驾驶辅助解决方案