Core Viewpoint - The real estate market in Shenyang is experiencing a strong recovery in 2025, driven by the introduction of high-efficiency housing with high usable area ratios, which has become a significant trend among leading property developers [1][7]. Market Activation - Multiple new residential projects have been launched across Shenyang in the first half of 2025, including notable developments such as润启·和平里, 万科·雲樾, and 招商·璀璨映澜, indicating a revitalization of the market [3][5]. - Existing popular projects are also accelerating their new offerings, contributing to a previously absent active supply side in the market [3]. Demand Evidence - The demand side is reflected in the strong sales performance of new projects, with 招商·璀璨映澜 achieving sales of 1.6 billion and 华润中寰悦府 maintaining a leading position in sales rankings for nine consecutive months [5][11]. - The introduction of high-efficiency housing has effectively activated improvement demand among buyers, marking a significant transformation in the real estate market [7]. Product Upgrade - The concept of high usable area ratios in housing is likened to technological upgrades in electronic products, where consumers are willing to pay for tangible improvements in living space and efficiency [9][11]. - The shift from traditional high public area ratios (approximately 25% in 2021) to high usable area ratios in new products allows buyers to maximize their living space, enhancing the value perception of their investments [17]. Comparative Analysis - A direct comparison between 2021 and 2025 housing products shows that the new high usable area ratio units offer significantly larger usable spaces, with living room widths increasing from 4 meters to 5.5 meters, providing a more spacious living experience [18][19]. - The increase in bedroom sizes and overall comfort levels further emphasizes the advantages of high usable area ratio products, which are crucial for driving market interest and sales in 2025 [19]. Market Transformation - The 2025 Shenyang real estate market is characterized by a product revolution that breaks the previous market stagnation, highlighting the importance of high-quality housing in the ongoing market restructuring [19].