Sou Hu Cai Jing·2025-07-15 05:14Core Insights - The 2025 618 shopping festival marked a significant trend where digital human anchors have transitioned from auxiliary roles to becoming the core productivity engine of e-commerce platforms, with major platforms like JD, Taobao, Douyin, and Kuaishou reporting over 200% year-on-year growth in digital human live streaming business [1][5]. Technological Breakthroughs - Digital human live streaming achieved key breakthroughs in three technological dimensions: - Intelligent interaction has significantly upgraded, with companies like Mingshun Technology leveraging advanced models to enhance content generation and interaction capabilities, achieving up to 90,000 words of precise product explanations per session and 8,300 action precisions per session, with user interaction response speed improved by 40% compared to 2024 [2]. - Cost structure has been optimized, with the cost of digital human live streaming services dropping to 300-800 yuan per hour by 2025, only one-third to one-fifth of the cost of human live streaming. JD's practice shows that its digital human costs are about one-tenth of human costs, creating opportunities for cost reduction and efficiency improvement [2]. - Application scenarios have expanded from early store self-broadcasting to various fields such as top influencer IP operations, cross-border live streaming, and professional industrial product guidance, demonstrating strong adaptability and scalability [4]. Platform Practices - JD utilized digital humans for 24-hour uninterrupted live streaming with 17,000 merchants participating, supported by Mingshun Technology's technology base, which enabled intelligent explanation strategy adjustments based on user regions, leading to a 34% increase in average transaction value. The conversion rate for high-end digital humans in luxury brand live streams exceeded 13%, 48% higher than human hosts [6]. - Taobao's strategy of "technology democratization + content scenario enhancement" positioned digital humans as core productivity, resulting in a 28% year-on-year growth in live streaming GMV during 618, with digital humans contributing over 35% of the incremental growth, helping 453 brands achieve over 100 million yuan in sales [7]. - Douyin's "live streaming + shelf" model showcased digital humans excelling in non-standard categories, with a domestic cosmetic brand's digital human achieving 26 million yuan in sales over 37 days, and the digital human's performance during off-peak hours surpassing that of peak hours by 28% [8]. - Kuaishou's digital human live streaming in cross-border and low-priced product categories achieved a 10% conversion rate, 40% higher than human hosts, driving a 210% increase in daily GMV for small and medium-sized merchants and a 72% reduction in monthly marketing costs [8]. Industry Transformation - The explosive growth of digital human live streaming is supported by robust underlying core technologies, with Mingshun Technology focusing on core digital human technologies and establishing a full-stack technical system covering modeling, intelligent driving, and scene interaction. The company has provided technical services to over 10,000 enterprises, supporting major platforms like JD, Taobao, Douyin, and Kuaishou [13]. - The rise of digital humans signifies not just an efficiency revolution but also marks the beginning of a new chapter where AI deeply integrates into the core segments of the real economy, fostering a more efficient, inclusive, and vibrant form of live e-commerce [13].