中国国际授权业峰会在沪举行，解码IP行业发展路径

Core Insights - The recent popularity of Labubu has drawn attention to the IP licensing industry, highlighted by the 2025 China International Licensing Industry Summit held in Shanghai, focusing on "Globalization and Digitalization" [1][3] Industry Growth - The licensing industry in China has rapidly developed in recent years, with the International Licensing Industry Association reporting a record global sales figure of $369.6 billion for licensed goods and services in 2024, representing a 3.7% increase from 2023 [3] - Specific sectors such as music (+11.6%), celebrity endorsements (+8.8%), fashion (+8.1%), and art (+7.4%) have shown strong growth, indicating significant potential and opportunities within the licensing industry [3] Summit Highlights - The summit gathered executives from various companies including Bandai Namco, Bilibili, and Tencent Video, featuring 8 keynote speeches and 3 roundtable discussions that addressed globalization opportunities, digital empowerment, and cultural innovation [3][4] - Over 530 representatives from brands and agencies across multiple sectors, including Adidas and NBA China, participated to discuss trends and future opportunities in the Chinese licensing industry [4] Data Analysis - The summit analyzed dynamic changes in licensing revenue across major countries and regions, as well as fluctuations in the proportions of licensed and licensed categories, providing industry benchmarks for understanding the global licensing market [6] - Discussions included topics such as licensing methods, domestic innovation and international expansion, and the rise of national cultural IPs, aiming to explore new paths for brand development and collaboration in the licensing field [6] Event Organization - The summit was co-hosted by the Global Licensing Expo Shanghai and the International Licensing Industry Association, aiming to facilitate efficient matching between IPs and brand merchants while promoting the development of the entire licensing industry chain in China [7] - Since its establishment in China in 2017, the Global Licensing Expo Shanghai has served over 1,800 IP brands and more than 200,000 professional attendees across various industries [7]