天坛整装推出“无理由退单”服务承诺，为消费者提供更安心的装修保障！

Group 1 - The core viewpoint of the article emphasizes the introduction of a "no-reason return policy" by Tiantan Decoration, which aims to enhance consumer confidence and protect consumer rights in the home decoration industry [3][4] - Tiantan Decoration's "no-reason return" policy allows consumers to withdraw from contracts at any stage, whether before or after construction begins, without incurring penalties [3][4] - This initiative is part of a broader effort to improve service quality in the home decoration industry, shifting the focus from price competition to reputation competition, ultimately benefiting consumers, companies, and the industry as a whole [4] Group 2 - The "no-reason return" policy is currently available only in the Beijing area and will be effective until December 31, 2025 [3] - The policy aims to provide consumers with the right to experience services before making final decisions, thereby increasing accountability for service quality among companies [3][4] - Tiantan Decoration's commitment to consumer rights is reinforced by its state-owned enterprise background, which emphasizes service quality and consumer autonomy [4]