300亿帝国，重演家族集权

Core Viewpoint - The company is experiencing a significant shift towards family governance, marked by the departure of key executives and a return to leadership by the Liu family, which raises questions about the future direction and management of the company [2][12][24]. Group 1: Executive Changes - The recent resignations of CEO Sun Yinan and CFO Peng Hongzhi within four months indicate a major leadership transition at the company [2][3]. - The board of directors has been reduced from six to four members, with control returning to the Liu brothers, who hold 78.33% of the company's shares [2][23]. - The new appointments of Liu Fuping as CEO and Yu Feng as CFO further emphasize the company's shift towards family-centric management [2][12]. Group 2: Market Reaction - Following the announcement of executive changes, the company's stock price dropped nearly 13%, resulting in a market capitalization loss of approximately 46 billion HKD [3][4]. - The stock price has decreased by 28.6% from its peak of 17.783 HKD per share, reflecting investor concerns about the leadership transition [4][11]. Group 3: Performance and Strategy - The company reported a revenue of 6.266 billion CNY in 2024, marking a 28.6% year-on-year increase, and a net profit of 1.069 billion CNY, up 21.37% [7][8]. - The shift in product focus from traditional spicy strips to vegetable products, particularly konjac products, has led to a significant change in revenue structure, with vegetable products now accounting for 53.8% of total revenue [26][27]. - The average price of spicy strips has increased by 47% from 13.9 CNY/kg to 20.5 CNY/kg between 2018 and 2023, which has negatively impacted sales volume [29]. Group 4: Challenges Ahead - The company faces increasing competition in the konjac product market, which may lead to a similar fate as its spicy strips if not managed properly [30][31]. - The reliance on offline sales channels, which account for 88.8% of revenue, poses a risk as the company has missed opportunities in emerging online sales channels [34][35]. - Recent quality control issues, such as the packaging weight discrepancy in konjac products, highlight the challenges in supply chain and quality management under family governance [32][34].