Core Viewpoint - Liren Technology's net profit has significantly declined, with a forecasted drop of 60.8% to 69.8% in the first half of 2025, attributed to intensified industry competition and changing consumer behavior post-pandemic [2][3]. Financial Performance - In the first quarter of 2024, Liren Technology reported a revenue of 108 million yuan, a year-on-year decrease of 12.13%, and a net profit of approximately 2.12 million yuan, down 82.96% [3]. - The company's cash flow from operating activities also declined, with cash inflow of 94.89 million yuan, down 15.83% year-on-year [4]. - The net cash flow from operations was 7.08 million yuan, a decrease of 55.27% compared to the previous year [4]. Product Performance - Liren Technology's revenue from its main product, the electric pancake maker, accounted for 52.79% of total revenue in 2024, but saw a significant decline of 22.35% year-on-year [7]. - The air fryer segment has experienced substantial volatility, with revenue dropping from 2.26 billion yuan in 2020 to 0.25 billion yuan in 2024, a decline of 78.5% [15][16]. Market Trends - The "stay-at-home economy" that previously benefited Liren Technology is now waning, leading to challenges in maintaining growth as consumers return to outdoor activities [2][8]. - Online sales remain a critical revenue source, contributing 68.31% of total revenue in 2024, but also faced a decline of 14.01% year-on-year [7]. Strategic Initiatives - Liren Technology is diversifying its product offerings, including the introduction of home appliances like mite removers and mini washing machines, aiming to enhance its market competitiveness [7][16]. - The company is focusing on innovation and market positioning to recover revenue and optimize its profit structure, particularly through new product lines like multifunctional cooking machines [15][16].
利仁科技上半年归母净利预跌6成，空气炸锅1年营收较高点跌800%