锚定健康方向 2025中国家电健康趋势高峰论坛在京举办

Core Insights - The forum focused on the themes of "health" and "renewal" in the home appliance industry, aiming to stimulate the existing market and lead the trend of healthy consumption [1][3] - The release of the "2025 China Home Appliance Health Trend White Paper" highlighted the industry's commitment to health-oriented innovation and consumer needs [5] Industry Trends - Health is identified as a key driver for upgrading the home appliance industry, serving as a "renewal engine" for domestic demand [3] - The concept of health is becoming a guiding principle for technological innovation in the Chinese home appliance sector, positioning it competitively in the global market [3] - The development of health-oriented appliances is seen as a convergence of multiple disciplines, showcasing the "technology multiplier effect" [3] Market Potential - The demand for health-oriented home appliances is expanding beyond air and water quality to include personal care and dietary health [4] - The market for health-labeled appliances is experiencing rapid growth, with sales and search volumes significantly exceeding industry averages [4] Initiatives and Innovations - The launch of the "Healthy Home Appliance Shopping Festival" aims to promote the adoption of health-oriented products among consumers [4][5] - Companies like Gree and Haier are innovating in the health appliance space, with Gree focusing on a smart health home ecosystem and Haier developing air quality standards [4][5] - Qingyue Technology has introduced an electrochemical hydrogen peroxide technology that enhances the health aspect of home appliances [5] Future Directions - The 2025 white paper expanded the health scenarios from six to nine, indicating a broader approach to health solutions in the industry [5] - The forum recognized 29 top-selling health appliances, setting benchmarks for the industry's health development [5]