American Rebel(US:AREB) Globenewswireยท2025-07-15 12:00Core Insights - American Rebel Holdings, Inc. has achieved a historic milestone with the largest-ever opening order for American Rebel Light Beer, marking a significant step in its national expansion [1][2][7] - The partnership with Clark Beverage Group is pivotal, showcasing strong confidence in the brand's growth potential and market appeal [2][5][6] - The launch in Mississippi is strategically aligned with the brand's identity, resonating with the state's values of faith, patriotism, and pride [3][4][12] Company Overview - American Rebel Holdings, Inc. is a diversified patriotic lifestyle company that has transitioned from branded safes to the beverage market with American Rebel Light Beer [14][15] - The company emphasizes its commitment to delivering bold products that reflect American values, positioning itself as a significant player in the beverage industry [14] Product Details - American Rebel Light Beer is marketed as a Premium Domestic Light Lager, brewed with all-natural ingredients, and is designed for a lifestyle that celebrates patriotism [11][15] - The beer contains 100 calories, 3.2 carbs, and 4.3% ABV per 12 oz serving, appealing to health-conscious consumers [11] Market Expansion - The brand has successfully launched in multiple states since September 2024, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, and now Mississippi [7][10] - The record-breaking initial order in Mississippi signifies the brand's ability to scale rapidly and capture market share in a competitive beverage market [9][10] Strategic Partnerships - The collaboration with Clark Beverage Group began in February 2025, leading to a swift distribution agreement following regulatory approval [5] - Both companies share a vision of promoting a product that embodies the values of their target market, enhancing the brand's reach and impact [6]