Group 1 - The core viewpoint of the news is the departure of the popular live streamer Dondon from Dongfang Zhenxuan, indicating a shift in the live streaming industry dynamics and personal branding conflicts with institutional control [2][5] - Dondon, who joined New Oriental in 2017 and became a prominent live streamer focusing on beauty and skincare, expressed a desire to explore new opportunities as he approaches 30 years old [5] - Guangzhou is emerging as a highly attractive city for live streaming e-commerce, with Dondon considering a move there, reflecting the city's growing significance in the industry [2][5] Group 2 - Guangzhou's live streaming e-commerce retail sales are projected to reach 517.1 billion yuan in 2024, accounting for one-fifth of the national total [6] - The city has 182 industrial belts selling products on Douyin, leading the nation, with skincare products being particularly popular among consumers [6] - The local government is actively promoting the development of the live streaming e-commerce sector, aiming to digitalize 100 traditional markets by 2027 and increase the number of live streaming influencers to over 100,000 [6] Group 3 - The return of the leading MCN Xinxuan Group to Guangzhou after relocating to Hangzhou highlights the importance of proximity to supply chains, particularly in fashion and beauty products [7] - Xinxuan Group's decision to move back is influenced by the concentration of manufacturing in Guangdong, allowing for better access to original production sites [7]
供应链优势让大主播回归广州？顿顿离开东方甄选后也来广州了