山姆卖“好丽友们”引“众怒”，但“好丽友们”进山姆是一种必然

Core Insights - Sam's Club is facing criticism regarding its product selection capabilities, particularly after the launch of a new product that has received negative reviews from members [1][4][8] - The company has experienced significant sales growth, with sales in China expected to exceed 100 billion yuan in 2024, contributing to two-thirds of Walmart China's performance [9][11] - There is a shift in product sourcing, with over 70% of products now sourced from Chinese suppliers, indicating a focus on local brands and products [12][13] Product Selection and Member Feedback - A new product, a special edition of the Good Friend cake, has been criticized for being too sweet and not meeting the expectations of members regarding its "low sugar" and "rich cocoa" claims [4][8] - Members have expressed distrust towards the Good Friend brand due to perceived discrepancies in product formulations between domestic and international versions [8] - The dynamic nature of Sam's product selection is highlighted, with a focus on maintaining a curated selection of around 4,000 SKUs to ensure quality and value for members [8][11] Expansion and Market Strategy - Sam's Club plans to open 6-7 new stores annually, with a target of over 60 stores by 2026, indicating aggressive expansion in the Chinese market [9][11] - The rapid expansion may be influencing product selection processes, leading to potential changes in supplier relationships and product offerings [11] - Local partnerships are being established, allowing local brands to enter Sam's shelves, which not only expands sales channels for these brands but also enhances Sam's reputation for quality [11][12] Management Changes and Strategic Focus - The retirement of the previous China president and the appointment of Jane Ewing has led to a restructuring of regional management to better respond to local market demands [12][13] - Ewing's strategy appears to continue the previous leadership's focus while intensifying the pursuit of growth, particularly through local sourcing and enhancing supply chain resilience [12][13] - The shift towards more domestic brands is seen as a strategic move to improve procurement efficiency and maintain product quality [12][13]